Top 10 Reasons Why You Should Get Involved in the Salesforce Community

In my humble opinion, the Salesforce community consists primarily of:
  • Your own internal organization (users, stakeholders, subject matter experts, champions)
  • Your local Salesforce User Groups
  • The online Salesforce Success Community
  • Salesforce enthusiasts on all social media platforms (Including but not limited to: Twitter, LinkedIn, Facebook, Instagram, Pinterest, etc).
When I worked at GE, I (incorrectly) assumed that the only method to get involved with the broader Salesforce community was by connecting with GE employees who are involved in Salesforce, or through local user groups that meet in-person.

This perspective limited my ability to tap into a huge network of people that I could learn from, lean on, develop into fantastic friendships and rewarding working relationships.

There are many reasons why you should get involved in the Salesforce community..but since you're busy, I'll give you my top 10:
  1. Increase Your Visibility: You know what works and what doesn't. Share your ideas, your learning experiences and your thoughts with others. Very often online lurkers (or the shy quiet people at user group meetings) suddenly have a lightbulb moment and once they speak up, others perceive them as the go-to-person regarding the topic at hand.
  2. Develop Business Relationships: This can help your career and your business in ways that you cannot imagine.
  3. Stay Current on Trends & Developments: Salesforce introduces new products, quarterly releases, new features and enhancements. Staying connected with other Salesforce professionals is the best way to sift through the vast amount of information and stay aware of those items that are most important to you.
  4. Connect With Key Influencers: You don't know if the person sitting next to you, or reading your online post happens to be just the right person who can address an issue you're facing. If you stay sheltered, quiet and will never know.
  5. Get Inspired: Staying connected with the Salesforce community gives you countless opportunities to learn from others who were faced with similar challenges and found practical, simple and easy solutions to resolve them. Have you heard from the many Salesforce professionals who turned their career around by leveraging the Salesforce platform? Did you see how many small startups embraced the Salesforce tools to launch their businesses and deliver world-class customer service? These success stories are typically shared on many online forums, blog posts and user group meetings.
  6. Find Vendors to Solve Your Business Problems: Join one of the many online forums in the Salesforce Success Community or stop by a local user group meeting and you will see people share a particular business problem, and others respond by offering up several solutions (whether they are apps, integrations, consultants, or native solutions) to solve for that business problem. Yep, there's probably an app for that!
  7. Refine Your Marketing Message: When someone asks you what you do and what type of projects you're working on - you have an opportunity to refine your "elevator speech" by providing a clear, succinct message to describe yourself and your organization.
  8. Socialize: Yes, within the Salesforce community, we have lots of fun. There are many events filled with refreshments, laughter and great memories with good friends.
  9. Recruit Talent or Find Your Next Job: If your current team has an opening for someone with Salesforce expertise, getting involved in the community allows you to easily find potential candidates (or referral sources) to fill that role. If you're looking for your own next career move, the community gives you the opportunity to identify what companies might be looking to hire.
  10. Uncover New Trends in the Market: While participating in online or in-person dialogue regarding the Salesforce platform, you might uncover a particular niche common problem or trend that is a huge business opportunity for you. If you don't join the community - you will never know.
Did I miss anything?

Do you have other key reasons why you think it's important to get involved in the Salesforce community? If so - let me know!

About the author: David Giller

David Giller a Salesforce Trainer, Consultant, Blogger & Author. Although he started his professional career as an attorney, he entered the world of enterprise-scale IT management at NBCUniversal, and continued at GE Capital, where he was first introduced to Salesforce & became known as "The Salesforce Guru." David is now CEO of Brainiate. You can read more about David's bizarre career path here.

Don't miss a post! Subscribe to this blog via email, or add this blog to your Feedly.