What About Dreamforce 2017 Are YOU Most Excited About?


Most of us in the Salesforce community are SUPER EXCITED about Dreamforce 2017!

When explaining to people outside of the Salesforce community:
  1. WHAT Dreamforce is, and 
  2. WHY Dreamforce is important
...I typically get puzzled facial expressions as a response.

I mean...how much fun can it be to get together with 170,000 of your closest friends in downtown San Francisco for a week?!

ha ha..

So, I decided to ask around within the Salesforce Ohana, to see what comes to mind..as it relates to the festivities that are about to break out in San Francisco next week.

I posed the following question: What About Dreamforce 2017 Are You Most Excited About?

Here's what's on our minds...

(By the way, this list is in no particular order...because sometimes you just have to ignore the rules!)

  • The chance to see long-time friends again and make new connections.
  • The opportunity to learn more about what the Salesforce ecosystem has to offer.
  • The opportunity to be motivated and inspired by everyone I come in contract with, as each person's story is unique.
  • Getting to meet with Salesforce experts, my customers, partners, and friends all in one place.
  • Sampling the hundreds lf products that will be on display at the tradeshow and meeting new partners there.
  • Enjoying the world class training and new product announcements with my peers.
  • Seeing my friends and catching up on what they've been doing since DF 2016.
  • Meeting new friends and learning how they fit into the Ohana.
  • Learning new stuff!
  • Attending my 10th Dreamforce and seeing how much the event and community has grown and changed since 2008
  • Continuing conversations about open source contributions to Nonprofit Success Pack that were started over the past year
  • Meeting people in person that I’ve gotten to know in the Power of Us Hub as well as new members of our team at Salesforce.org
  • Meeting all the other dreamin founders for a very specific event
  • Being part of the Newbie breakfast and help them learn how to deal with it https://t.co/pBfnlm8DZc
  • Share our AI experience with image during my talk on Tuesday at 2 :30pm – i love all the discussion that comes just after some talks, and for sure this one with object detection will be one of those! http://bit.ly/EinsteinVisionExpertToolsAndTips
  • Seeing my Salesforce family in person, the virtual world cannot get me the hugs & love I want to give and receive
  • Having the space and time to meet new, interesting people from all around the world and learning their stories
  • Dancing, lots and lots of dancing!
  • Meeting my Salesforce friends from around the world and connecting with other people I follow on Twitter in person.
  • Bringing 10 staff members, many first Dreamforce timers and sharing the learnings and fun of Dreamforce. 
  • Hanging out in the Trailhead Zone and helping others get the most out of their Salesforce investment
  • This year is the first year that I'll be hosting my own session, and I am SUPER excited to teach other Salesforce Admins how to roll out an end-user training program at their organizations with minimal stress.
  • Working in the Salesforce ecosystem for the last 10 years...being at Dreamforce is like an episode of "This Is Your Life" (ok, so I'm dating myself...so what?), where I bump into so many friends and former colleagues that I worked with at NBC or GE from many moons ago.
  • Getting together with the Salesforce Ohana is like nothing else. The other Salesforce employees, partners, User Group Leaders, MVPs, people who I otherwise only interact with through the Salesforce Trailblazer Community, Twitter, LinkedIn or Facebook...to be able to hang out with them in person is like aa awesome family reunion.
  • Salesforce Ohana!
  • All the networking
  • Trailhead Keynote
  • The people.  Getting to see some of the people that I haven't seen since last year's Dreamforce, be it other people in the community or Salesforce employees.  You never know who you may run into: a few years ago at DF15, I was at a session and realized I was sitting a few seats away from someone with whom I graduated High School.  I haven't seen this guy since the summer after he graduated and he moved to Florida for college, and a number of years later, there we both are in San Francisco at Dreamforce.  Crazy. 
  • The sessions: I'll admit that I spend most, if not all, of my time at Moscone West, but there's so much there.  Most of the sessions I am interested are there.  These are the sessions where the speaker will talk about a technical product, like SalesforceDX, or will talk about an abstract idea of how we do our jobs.  Either way, I always walk out learning something new or having a new idea, process or functionality I want to research further after the event.  
  • The Expo.  Going to the expo and seeing what some companies are doing with the Force.com platform.  Sure, there are always the large companies that everyone's heard of, but I'm always interested in the small companies, who are making their first trip to Dreamforce to promote their new idea that no one has ever heard of or considered.  The swag doesn't hurt, either. 
  • Spending Sunday evening with 1,200 or so other women in tech (and their allies) at the Salesforce Women's Network Dreamforce Event. Easily the best way to kick off Dreamforce, always sold out, and sure to fill the audience with inspiration.
  • Watching Marc Benioff's keynote with my friends at Elements. Giving up my seat in the giant auditorium for someone who has not been before whilst I kick back with wine and chocolates!
  • Dreampitch. Can't wait to see Leyla killing it with her unique charm and wit as host while the contestants sweat it out under the lights and the cameras to pitch for the investment of their dreams. 
  • Learning what is coming for the Non Profit Success Pack and HEDA.The Salesforce.org team is amazing, always thinking ahead and creating amazing products. 
  • Getting to meet people I have only known virtually, especially the Power Of Us crowd!
  • And a difficult one: As a mother of a 2-year-old, I am looking forward to 4 days of intense work without diapers. I will miss her like crazy, but I have a super-hero husband who understands how important it is for me to have these 4 days to dedicate to my career. 
  • True to the core session with Parker Harris (https://goo.gl/jK8j57): it's a fun, no nonsense open conversation highlighting the work done to improve the existing capabilities of the platform (by opposition to the marketing bells and whistle)
  • The networking: Meeting with Salesforce professionals from all over the world, it's a one-off opportunity each year. Hang around in the corridors, try and recognise faces and simply say "hi", meet people, talk to people. Get selfies and memories from your stay in San Francisco.
  • San Francisco (https://goo.gl/N72BSq): How about visiting the town, it's so gorgeous! 
  • Michelle Obama (followed by many !!!!!!!!!!)
  • Working the at the Ask the Expert Booths in the Admin Meadow
  • My first True to the Core session (in my 7th Dreamforce)
  • What's next with SalesforceDX?
  • Helping the community in the Developer Forest with Code Consultations!
  • Seeing more of Einstein in action
  • Catching up with peers over lunch, coffee or just a fist bump in passing
  • Going for the DF17 Community 5K Fun Run on Tuesday morning
  • Getting to recharge the soul with the Salesforce 1/1/1 program and success stories.
  • I'm excited to be surrounded by my #ohana - the people who have accepted me for who I am and pushed me to be better. 
  • The environment of equality - being in the company of some of the smartest people I know,  working together to make the world a more equitable place,  rather through orgs like PepUp Tech, Girlforce,  or #WIT!
  • The Geeky side of me can't wait to see what surprises are in store for all of us at the largest tech conference in the world!  (AI. Need I say more?!)
  • Networking with other customers
  • Learning about Einstein Analytics
  • Hearing what's coming for the future of the platform
  • MVP Office Hours Campfire session
  • My panel session: Stump the AppExchange Experts 
  • Connecting/Reconnecting with people
  • Seeing my Salesforce friends and family!
  • Learning about all the new Sales Cloud features.
  • Being a part of the AppExchange street team!  Wear an Appexchange scarf for a chance to win fun prizes!  😃
  • I'm looking forward to seeing Einstein go mainstream - Last year we got an introduction, this year it's more clear what it can do and we’ll see more ways everyone can use it.
  • Being a Service Cloud nut, I’m obviously looking forward to the product announcements there. Lightning Knowledge is coming of age and I really want to see the Addison of more features there. I expect I’ll be showing Lightning Knowledge off to lots of prospects as well.
  • Finally, I’m looking forward to talking with more people about the transition to Lighting Experience. Many companies have been taking the switch cautiously, but now is a really good time to see the power of Lightning Components and be inspired to move more than one or two user groups to Lightning. 
  • The one thing I am most excited about is Einstein. A lot of companies have been trying AI & machine learning and I've noticed that several have failed just because the companies don't have the amount of data needed to make AI & machine learning effective. What Salesforce does have is a lot of data. This makes them a prime candidate to really understand how to best use AI & machine learning in the platform tools, so we can all benefit and produce actionable insights from our own Salesforce orgs.
  • The adrenaline shot. By going to Dreamforce you are drinking the cool aid and immersing yourself in a world of technology and ideas. This really sets me up for the rest of the year in planning for my customers and seeing how they can achieve more.
  • The collaboration with like-minded people. Learning from others in the community and the problems they have overcome in their business using Salesforce. What I also love doing is helping out in the Admin & development areas in Moscone West. Answering peoples questions about Salesforce and solving issues that they have.
  • I am excited to meet all the members of my #Ohana
  • I am excited to meet the Students at Trailhead for Students
  • I am just as excited to meet all the nonprofit customers at the Circle of Success for Salesforce.org
What are YOU most excited about? I would love to hear from you!



David Giller a Salesforce MVP, User Group Leader, Trainer, Consultant, Blogger & Author.

Although he started his career as an attorney, David entered the world of enterprise-scale IT management at NBCUniversal, & continued at GE Capital, where he was first introduced to Salesforce & became known as "The Salesforce Guru."

David is now CEO of Brainiate, helping companies unleash the power of Salesforce.

You can read more about David's bizarre career path here.


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